The aim of the recent campaign that I worked on was to come up with a way to get people to buy diamonds for their loved ones. Using different advertising techniques I came up with the idea that people are buying their partners the wrong stuff to show how much they love them. The way that I have shown this is by showing something that they care about being wrecked because they got their partner flowers or chocolates. I used the slogan 'He didn't think diamonds were forever' which I then changed to 'He got forever wrong'.
Below are some stamps and a magazine spread.
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