I was given a brief to create an advertising campaign for Borough Market. I visited the market and spoke to the head of public relations to get an idea of what they look for in their posters. I created two sets of posters. The first poster was more of a branded poster for local shoppers that i developed onto apparel and the second poster that i designed was targeted more to the tourists that visit the market. I created my own strap line 'From the crate to the plate' so that i could target shoppers within any time of poster what i think worked well.
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