Katie Dadd Advertising and Design

Over the course of the two years I have had the chance to take part in some live projects working with clients what has helped me to gain some real life experience.

Some of the live projects that I have taken part in include:

Pageturner - Each year the Turner Contemporary in Margate hold a competition where student and tutors can enter their work to win prizes and to be displayed in the Turner. In the first year I got short listed for my entry.The theme for that year was courage and determination where I designed a typographic Olympic torch. Because I got shortlisted I was invited to a evening where the prizes were awarded and we got to look at other peoples work.

Paperchase - As part of my Christmas project we got to work with the card company Paperchase to design a Christmas card that would be sold in their stores across the country. One of my designs won. Paperchase paid me £100 and got sold in all the stores over the 2012 Christmas period.

Paperchase link - http://katiedaddgraphics.blogspot.co.uk/2012/09/christmas-card.html

Peace One Day - The charity Peace One Day approached us to design some posters to promote the day. Our work got displayed in Canterbury Cathedral what people could come and view.

Peace One Day poster link - http://katiedaddgraphics.blogspot.co.uk/2012/09/peace-one-day.html

Olympic Poster design - We got an opportunity to take part in designing a poster to promote the Olympics in 2012. Someone came to our college where we got to interact and create some mind maps to come up with ideas to think out of the box to promote the 2012 London Olympics. The winner got to go up to London to take part in some work shops with professional designers.

Olympic Poster link - http://katiedaddgraphics.blogspot.co.uk/2012/09/olympic-poster.html

Wates - The construction company Wates approached us to design some posters to advertise health and safety on their sites. I decided to design a poster to advertise eating healthy food.

Wates poster links - http://katiedaddgraphics.blogspot.co.uk/2012/09/wates-poster.html
                                 http://katiedaddgraphics.blogspot.co.uk/2012/10/wates-poster-take-2.html

John Dent - John Dent the deputy principle of Canterbury College approached a few of us to create some posters to try and get teachers to inspire their students. I designed a information graphics poster with a mind map on a chalk board. I decided to do this type of poster because I thought that the chalkboard would bring back memories to the tutors and they would remember their teachers that inspired them. My final design will be displayed around the college next year. For my poster I received a £20 gift voucher for Next.

The Canterbury Festival - I got a chance to design a design that would go on the front of the Canterbury Festival brochure. My design did not get picked though.

I also got some commissions outside of the college to design a two posters for two different concerts. The first concert was a Christmas concert for the Central Band of the Royal British Legion. The second concert that I got to design for was the Gurkha Festival at Easter.
I also got to design a charity poster for a local panto.
I have recently been commissioned to create the poster for this years Central Band of the Royal British Legion concert.

Panto Poster link -  http://katiedaddgraphics.blogspot.co.uk/2013/01/panto-coverage.html
Christmas Concert link - http://katiedaddgraphics.blogspot.co.uk/2012/11/charity-poster.html

You can now look at my work on my Wix website that i created here is the link have a look! :)

http://katiedadd.wix.com/katiedaddgraphics

Our end of year show at the shop in town is now finished and has moved to the college. I had a great experience looking after the shop and meeting people from outside the college and talking about the work. Now that it is at the college we have more work up so I can showcase more what is really cool!

I am now upping my grades as we only have a few weeks left. I need to get MMM to get into uni.

I am helping with the blog for our end of year exhibition. I have updated some of the days that our group has worked on the show here is the link: http://eoysgd2013.blogspot.co.uk

You can follow the progression of our end of year exhibition by clicking on some of these links.

Instagram: off_the_grid_2013

Facebook group: Off the grid
https://www.facebook.com/groups/562846877071448/

Our website: http://cantcol.wix.com/offthegrid

We put up our work yesterday in our exhibition what looks really good! We are mostly ready with a little more tweaking for our exhibition tonight. Here are some photographs that were taken yesterday.

Today we were in our studio in town that we are using for our end of year exhibition. We were cleaning the place up and painting. It is starting to look really good and should be finished by Friday. We will have one piece of work each in the shop in town.

Today i updated and refined my work that is going to go up at the end of year show. These are two pieces of my refined work.

As part of my FMP I had to go and do some primary research. I had to visit Dover Castle because that was what I was advertising. The first time that i visited the castle was to meet the marketing manager. Meeting him helped me get an idea of my target audience. The next time that I visited the castle was to take some photographs. Taking the photographs helped me get a feel of the castle and an idea of what colours to use in my poster. Along with getting a feel for the castle i used some of my photography in my final designs.

I have just finished my final major project for my college course. For my project I re-designed some promotional material for Dover Castle. I got in touch with the marketing manager at the castle who gave me some constraints when creating the poster. I found it hard with the constraints but i managed to follow them.

                         

I was given a brief to create an advertising campaign for Borough Market. I visited the market and spoke to the head of public relations to get an idea of what they look for in their posters. I created two sets of posters. The first poster was more of a branded poster for local shoppers that i developed onto apparel and the second poster that i designed was targeted more to the tourists that visit the market. I created my own strap line 'From the crate to the plate' so that i could target shoppers within any time of poster what i think worked well.

In a previous post I uploaded a poster which I created for a local panto. Recently a local news station covered this panto which has sold out. Here is the article!

http://www.itv.com/news/meridian/story/2013-01-04/royal-marines-in-pantomime/

http://www.dailymail.co.uk/news/article-2251067/Underground-art-scene-Posters-decade-showcased-celebration-150-years-Tube.html

I found this article that talks about an exhibition to celebrate 150 years of the tube that is displaying posters that were displayed throughout their history is worth a checkout :)

I created two illustrations to narrate two quotes from a midsummers night dream in the style of Quentin Blake. I created these illustrations using nibs and black indian ink.

 This is my first drawing of a sugar skull for a poster to promote day of the dead. I drew this using a fine liner. Below is a coloured up version of my poster that i coloured in using the live paint tool in illustrator.